The peel-back logo replaces the “DC Spi

The peel-back logo replaces the “DC Spin” which was introduced in 2005 to much fanfare as it replaced the “DC Bullet” which had been in place since 1977. Like most big changes in comics, the leak of the new logo was met with some resistance from readers and bloggers. But DC reportedly tested the new mark with focus groups to their satisfaction. “This was the top performing concept across all consumer segments,” Desai told Fast Company.

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This entry was posted on January 19, 2012 at 11:42 am and is filed under Uncategorized . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.